As an inseparable part of the internet, we provide solutions that everyone needs, especially in terms of advertising. Adwords, which is a part of digital marketing in this respect, is one of the most frequently used and most effective services within Google. Because Google Ads, ie online advertising, has proved many times in recent years to reach new customers as well as the most accurate way for companies to grow.
Google Ads Advertising Prices and Fees
“How much does Google AdWords cost?”
Google Adwords is probably the world as well as in Turkey and that most users are interested in topics they wondered when this is intended to advertise on Google.
Unfortunately, this question is easy and there is no single answer. The most appropriate answer to this question will be bağlı dependent on various variables..
Google adwords advertising prices depend on a wide variety of variables. By optimizing these variables, you achieve high success. Partner Google advertising companies specialized in the field of Google advertising can meet all your needs can provide you with customized solutions.
Let’s take a quick look at what Google adwords is exactly;
What is Google Adwords Ad? How to Advertise?
Adwords is Google’s paid advertising services. When you enter an internet page, you often see ads at the bottom, top, or sides of your screen, right? Here are all of the Internet ads that companies buy for paying, ie Adwords ads.
These ads, which are an integral part of our lives with the Internet, take shape according to our product or service preferences, the websites we enter or the applications we use. Are you confused? Then let’s try to briefly explain the logic of Google ads.
When any Google user searches on a sentence or term, Google will show that user the keyword-based ads they use in their search. In companies that want their ads to appear on the search results page, consumers bid on keywords they think they will use when searching for their goods and services. The issue is that a plumber in Istanbul may bid on keywords “sanitary ware Istanbul” or “faucet musluk.
Depending on how many bids have been bid compared to other plumbers in the region, their ads will appear on the Google results page when users search for bidding words. In addition to the bid, Google also takes care of the quality and relevance of the ad and web page. For example, the plumbing ad will never be displayed when you call “florist Istanbul bile even if you have given the highest bid.
Why Choose Google AdWords Ads?
If we want to summarize the reasons why Google ad management system is preferred, we can say;
- Every company, small or large, can use it.
- Adwords ads are more effective than traditional marketing. Activities are converted to faster sales.
- The target audience is more easily accessible and provides good relationships.
- Brand reputation is easily created and the positive image is easily spread.
Google Adwords Ad Models
Those who decide to advertise on Google adwords can benefit from this service in two ways. The first is that companies wishing to advertise have the opportunity to show themselves to users who make a search query on the internet with these keywords by bidding on keywords related to their business. This service, also called search ads, is paid per click.
The second type of service is the option to place banner-style advertisements on websites. Google’s service, the display network, has a huge potential. Nearly 90 percent of global internet users interact.
Who Uses Google Adwords Ad?
Google Adwords ads are used in a wide range from people or organizations who want to promote themselves to people from every sector who want to grow their business. As an effective marketing effort, Google Adwords ads have become an indispensable advertising and marketing tool for everyone. The number of companies receiving Google Adwords consultancy has increased in recent years due to the increasing demand.
What are the Advantages of Google Adwords Ads?
We can list the benefits of Google AdWords for whatever purpose;
- Adwords gives faster results than SEO studies. A well-optimized Adwords campaign can easily put you in first place in search results.
- Adwords is an effective way to increase brand awareness and provide information about yourself.
- You can advertise directly to your audience. So you have access to the right person at the right time.
- You’ll be able to reach more people through the Gmail inbox. As of September 2015, Google has integrated Gmail ads into Google Adwords, enabling it to reach more potential customers.
- With Google Adwords, you can continually measure your performance. You’ll have measurable data on a variety of topics, such as who clicked on your ad, how much traffic came to your website from AdWords, and which keyword created a potential customer.
- It is one of the biggest advantages of being more cost-effective than other advertising tools. Because you’ll pay per click, you pay per interested person, not everyone who sees your ad.